Amazon introduced a feature allowing shoppers to interact with its Alexa for Shopping assistant through text messages. Customers can text a designated Amazon Alexa contact on their phone to search for items, compare options, add products to a cart, and complete purchases.

The assistant accepts text descriptions and photos. For example, shoppers can send a photo of an outfit or product to find matching items on Amazon. The tool tracks price drops, manages grocery lists, and remembers personal shopping preferences such as dietary restrictions over time.

The feature is currently rolling out to a small group of invited Amazon customers in the United States. Other users can sign up for a waitlist while Amazon prepares to expand access to millions of additional shoppers over the coming weeks.

Why it matters

This shift brings AI shopping assistants into everyday texting workflows. Instead of opening apps or websites, users can manage routine purchases and price tracking directly inside text conversations.

Try it yourself

Use this prompt with your AI assistant to organize and evaluate your shopping list before buying.

I need to buy [insert items, such as a laptop stand and a notebook]. Compare the top choices by listing key features, typical price ranges, and what to check before making a purchase.